Our latest capsule collection is a collaboration with designer Eva Bromberg, the founder of embroidery brand Keur Paris.
What inspired you to start your brand?
“Love, of course. It started with the heart of my boyfriend, to celebrate three years of love. And now I’m still embroidering hearts of people everywhere.”
Can you remember the moment you realized your business had grown into a cult favorite?
“I think it’s when I saw a t-shirt on the street on Paris. I realized it wasn’t just for my friends, my parents.”
Can you talk about your relationship with American Apparel?
“Since I was very young, I have always worn stuff from American Apparel. So it’s not just a collaboration. It means a lot for me. The first time I received a message from American Apparel France I was very excited, and it was crazy because in less than two weeks, the collaboration was sold out. So now I’m very glad to do it again in the USA. It’s very exciting.”
Who are the artists that inspire you?
“I think I would say my grandmother is an artist to me. She taught me to embroider. And she’s still embroidering for me when I need. I know people don’t know my grandmother, but she’s amazing.”
Can you walk us through a typical day in your life?
“I wake up early, I check my email, Instagram, and text messages from my boyfriend. And then I go to my workshop in Paris. I can stay there for ten hours or even more.”
How many people work with you?
“Today, we have six people in the workshop. Almost all are women. We’re embroidering in front of a good movie about love, so it’s very cozy.”
How would you describe your own personal style?
“I like when it’s simple but there is one thing that’s atypical. I like to feel comfortable in my clothes, because I walk a lot. Comfortable and fun.”
To learn more about Eva and Keur, follow her @keurparis