Meet Laura.

Meet Laura.

 

Meet Laura.

Designer, stylist, artist, and founder of L’ecole des Femmes, Laura Sfez served as guest photographer for our new Intimates campaign.

 

Can you walk us through a typical day in your life?

“Usually I go downtown – my offices are in downtown – and I get a lot of samples from Hong Kong, which is where the production is. I try the stuff on, and then do emailing for production. I might do a shoot with a model who comes in for an hour, and then we ship all the orders out from the office, and then… I smoke a lot of weed. And I say a lot of stupid stuff on Instagram. And I play guitar nowadays.”

 

Who (or what) inspires you as a designer?

“It’s never designers that inspire me; anything that’s heavily industrialized is completely uninspiring for me. So it’s always movies, and music, and then writing. It’s usually thoughts; if I’m angry, that will inspire me. And musicians – right now it’s Iggy Pop. I can take inspiration for twenty years from Iggy Pop.”

You play so many creative roles in your brand, from design to photography. What are the challenges in wearing so many hats?

“Actually, it would be a challenge not to do it. If I had to relegate to using somebody else and having somebody else come up with the ideas, I think I would suffer a lot. So it’s to avoid suffering that I do it all myself. Maybe I could use an assistant or two, but even that, I think I’m too controlling.”

 

You’re outspoken about your views on sex and body positivity. What role does feminism play in your work?

“I think that the point of feminism is to not even think about it. So the more that you’re free about who you are, and you don’t even realize that you’re a woman, that’s when you reach equality. Feminism is not about being above men, or talking shit about men. Being ambitious is feminism to me; not realizing that there’s any obstacle is feminism to me.”

How would you describe your own personal style?

“It changes every day. It’s all about what I went to bed with. So if I went to bed fantasizing about feeling like David Bowie, the next day I’ll be wearing something that reminds me of David Bowie. It’s always about what gets me out of bed. My personal style is all about living in the moment, because I do everything by instinct. It’s all about the mood. Even if it’s something super basic and super simple, it’ll always have some element of excitement—a knee sock or a ribbon or something that’s a little bit provoking.”

 

What are your 3 favorite AA items?

“I have never worn any other bikini than American Apparel. I refuse. Because it’s so basic and it’s so perfect. And the halter bodysuit. And the raglan tees – they’re very iconic.”

To learn more about Laura, follow her via Instagram @lecoledesfemmes


Laura’s Favorite Styles


 
 
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Meet Lily.